A fresh start. A full rebuild. Under one month.
JoVE Coach
Learners in JoVE’s ecosystem
Full rebuild time
Mobile responsiveness
Improvement in clarity scores
The Situation
JoVE is a B2B video library serving healthcare institutions, research labs, and universities. 1M+ learners across 1,800+ institutions. JoVE Coach was their entry into B2C: an AI-powered learning platform for individual students and professionals to access microcourses, earn certificates, and interact with JoVE’s video content through a chat interface.
The Problem
The initial build had gaps that needed more than patches to fix. A basic chatbot with a video pane. Zero mobile responsiveness. Quizzes buried in the chat stream. Users auto-enrolled into courses before expressing any intent. The code was broken at multiple interaction points. JoVE needed to start over.
What We Built
Dual-mode interface: doubt mode for quick answers, microcourse mode for structured learning
Intent-capture nudges guiding casual browsers into course enrolment organically
Custom design system with non-standard UI elements built specifically for the platform
Full cross-device responsiveness. 3-column layout with fixed 16:9 video across all devices
7-day freemium conversion window designed to drive paid plan uptake
The Outcome
User testing post-launch showed an estimated 70–80% improvement in clarity and simplicity scores versus the previous version. The platform now works as it should: across every device, for every type of learner.
“The previous team treated every user the same. We rebuilt the product around how users actually think.”
- Pixeldust Team
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